Laura Mulvey “Gaze Theory”
· Essay – visual pleasure and narrative cinema
· The male gaze – men control media so always from their point of view
· The male gaze when the audience is put in the perspective of a heterosexual man
o May linger on the curves of a woman’s body
· Denise women human agency – removes free thought
o Relating to them as objects
· Media effects
o Hypodermic syringe – women are changed by ideas given to them
o Cultivation theory – slower effect –Passive audience
o Two step flow – passing information from people
o Use of gratification - active audience – one of the four reasons
§ Servalience
§ Identification
§ Socialisation
§ Entertainment or escapism
· visual pleasure and narrative cinema – expands on the theory
o says that people are using the idea of women as sexual objects even when they don’t have to
o causes effects on people in real life
· sidelining women
· the videos are saying that this is exemptible
· “The cinema satisfies a primordial wish fir pleasurable looking.”
· Patriarchal
· The three looks
o The first perspective of the male character on screen and how he perceives the female character
o The second is the perspective of the spectator as they see the female character on screen
o The third look joins the first two looks together: it is the male audience member’s perspective of the male character in the film this their perspective allows the male audience to take the female character as his own personal sex object because he can relate himself through looking to the male character in the film
· Sexy chick – David Guettila
o Women in swim suits
o Close ups of there curves
o Up shots of them
o Girls dancing provocatively in the back ground
o Cuts to shots of girls
o Photos of the girls
o Shows him controlling you
o Men looking at women
· Hotel room service by Pittbull
o Stars straight way focusing on women curves
o Low cut, tight or skimpy outfits
o Has women going for him
o Has lots of women pawing at him
o He has the power
o Girl brakes in to confront him but he pushes him out
§ Breaks the fourth wall
No comments:
Post a Comment