Magazine Advert Development (Fig 2.b)

After I built my Digi-Pac cover I started work on my magazine advert. Again I used photoshop to make my advert. I took the photos from the same photo shoot that I used to make my CD cover, so I had the same problems as I have listed in my CD Development (Fig 2.a) this problem being not having an actor and having to find a new one on short notice.

To start this project I opened a Photoshop document the size of a A4 page, I then opened the photo and selected the section I wanted from the photo, I imported this into my first document and resized it to be slightly larger than the canvas so that the image obeyed a rule of three with the figure being in the bottom third. Once I had the photo in place I began darkening the image using the brightness tool, I lowered the lighting levels and upped the contrast so even though the image was darker all the shapes would stand out, as the image had been brighter than the one I used on the CD cover I didn’t need to alter the colour of the actors skin.

With the image how I wanted it I opened the CD document and took the words “Phil Russell” and “Oxford companion” put them on to the Advert, I did this so that the words would have the same formation as on the CD cover, I resized the words and positioned them away from the edge in a way that looked visually pleasing. I then wrote the final pieces of text I needed, this text is a selling point for the CD, it gives information to show how the CD is special and different, after I had put all the text on to the Document I added a drop shadow to it to make it stand out from the advert.

Next I imported the CD front cover on to the Advert, I resized it to be smaller and positioned it, I did this so that a potential buyer of the CD would know what it looked like, beneath the image I wrote the words “available from” and again I added a drop shadow to it, beneath these words I put the HMV and the Amazon logos so that potential buyers would nowhere to get it from, this was something that I picked up from my research in to adverts. Finally I added the live stock records as they are the company that produced the CD they would be on the advert for legal reasons again this is something I noticed from my research.

Here is the final product: