Things i have learnt from this cources (fig 3.c)

In the AS part of the course I built a website for a charity called P.A.A.C.T. during this task I learnt many things that helped me complete the A2 part of the course.

· Colour theory – this is the idea which tells us which colours go well together, for example Red and Green or yellow and purple, I used this to decide which colours I would use to make the final products look professional.

· Photo angles – this is the theory which suggests the connotations of different shot types, for example a low angel shot shows the focus of the shot as being powerful while as an opposite a high angel shot shows the focused as being over powered, I used this to show chose the shots for my film and my Digi-Pac and advert to convey meaning through the shots I used, for example I used shots over the actor to show that he was depressed.

· Composition – this is the theory which suggests ways to lay a shot out or where to put informational text on a image to make it look professional, probably the most used of these on adverts is the rule of thirds where the page is split into thirds, more importantly in to a one third to two third ratio, for example one third of text and two of images. I used many different shot compositions throughout the film, but mainly used the rule of thirds on the advert and on some of the shots on the Digi-Pac, most obviously on the back of the Pac, I used this as I found most of the adverts and Digi-Pac’s I studied used the rule of thirds.

· Identifying the audience – in the AS part of the course identifying my audience was fairly simple, as P.A.A.C.T. stands for parents and autistic children together, the target audience is in the name, to find a target audience for this years work was harder I had to look carefully at a number of similar songs to find out what the target audience was.

· Importance of codes and conventions – with my website last year I learnt that in that type of media the conventions should be kept as it is a new one and people aren’t use to it yet, with the three tasks I did this year I learnt that certain cods and conventions can be broken for to increase the affect on the user, for example on the Digi-Pac cover I broke the code and convention of having the singer or band on the cover.

Feed back, (fig 3.a)

This is a selection of feedback I got on my tasks, this is the feedback information that I used to alter my film, these two were collected over a email and face book.

“Hi Joe,
I was very impressed with the concept of the video - using a 'then and now' technique with the singer and his younger self and I thought the use of B&W and colour to highlight this were effective. The clever use of techniques such as reversing the film when people were coming through the Stonebow heightened the feeling of alienation and disjuncture but were not distracting in any way.
Cutting from the singer to to the actor to illustrate the words of the song was a great idea as it meant no need for subtitles with such as complex story. I thought some parts were a little too literal (the gutter sequence for example).

All in all, I was impressed by the quality of the ideas and of the techniques used.
Alan Watkins-Groves”

“I think your music video featured a good variety of camera angles and shots in it, with good use of special effects used which linked in with the music really well. The clips seemed to show the story really well and looked good when the video kept going back to show the singer. I think the ending also was very good how it was done, showing that the boy in the video was actually something the singer seemed to be singing about himself.
Overall, the video was well edited, very good and professional and told the story of the song quite well.
If there was anything I had to complain about, it's that some of the clips seemed to of been shown too long, e.g. it should of moved on to the next clip a bit sooner. Although apart from that (which is my personal preferences opinion) I think the video was really good and of professional standard.”

I also had these other comments which where seen in my evaluation.

• What have you learned from your audience feedback?
• Firstly I showed all three products to a music lover he liked all three products and said “all three parts fit together and they all fit the theme of the song and its style”
  I then showed it to the singer, he said “All three products fit together, the only problem I have with any of them is that the film is slightly out of sync with the song.” After this I re synced the song and the film.
• Finally I showed it to a focus group, the total feedback from the group was positive with only a few easily correctable faults which I sorted out.
• From the audience feedback I learnt that I had successfully achieved my goal of making the film meet the genre and the advert and CD cover meet the film in the courses of style.