Feed back, (fig 3.a)

This is a selection of feedback I got on my tasks, this is the feedback information that I used to alter my film, these two were collected over a email and face book.

“Hi Joe,
I was very impressed with the concept of the video - using a 'then and now' technique with the singer and his younger self and I thought the use of B&W and colour to highlight this were effective. The clever use of techniques such as reversing the film when people were coming through the Stonebow heightened the feeling of alienation and disjuncture but were not distracting in any way.
Cutting from the singer to to the actor to illustrate the words of the song was a great idea as it meant no need for subtitles with such as complex story. I thought some parts were a little too literal (the gutter sequence for example).

All in all, I was impressed by the quality of the ideas and of the techniques used.
Alan Watkins-Groves”

“I think your music video featured a good variety of camera angles and shots in it, with good use of special effects used which linked in with the music really well. The clips seemed to show the story really well and looked good when the video kept going back to show the singer. I think the ending also was very good how it was done, showing that the boy in the video was actually something the singer seemed to be singing about himself.
Overall, the video was well edited, very good and professional and told the story of the song quite well.
If there was anything I had to complain about, it's that some of the clips seemed to of been shown too long, e.g. it should of moved on to the next clip a bit sooner. Although apart from that (which is my personal preferences opinion) I think the video was really good and of professional standard.”

I also had these other comments which where seen in my evaluation.

• What have you learned from your audience feedback?
• Firstly I showed all three products to a music lover he liked all three products and said “all three parts fit together and they all fit the theme of the song and its style”
  I then showed it to the singer, he said “All three products fit together, the only problem I have with any of them is that the film is slightly out of sync with the song.” After this I re synced the song and the film.
• Finally I showed it to a focus group, the total feedback from the group was positive with only a few easily correctable faults which I sorted out.
• From the audience feedback I learnt that I had successfully achieved my goal of making the film meet the genre and the advert and CD cover meet the film in the courses of style.