Things i have learnt from this cources (fig 3.c)

In the AS part of the course I built a website for a charity called P.A.A.C.T. during this task I learnt many things that helped me complete the A2 part of the course.

· Colour theory – this is the idea which tells us which colours go well together, for example Red and Green or yellow and purple, I used this to decide which colours I would use to make the final products look professional.

· Photo angles – this is the theory which suggests the connotations of different shot types, for example a low angel shot shows the focus of the shot as being powerful while as an opposite a high angel shot shows the focused as being over powered, I used this to show chose the shots for my film and my Digi-Pac and advert to convey meaning through the shots I used, for example I used shots over the actor to show that he was depressed.

· Composition – this is the theory which suggests ways to lay a shot out or where to put informational text on a image to make it look professional, probably the most used of these on adverts is the rule of thirds where the page is split into thirds, more importantly in to a one third to two third ratio, for example one third of text and two of images. I used many different shot compositions throughout the film, but mainly used the rule of thirds on the advert and on some of the shots on the Digi-Pac, most obviously on the back of the Pac, I used this as I found most of the adverts and Digi-Pac’s I studied used the rule of thirds.

· Identifying the audience – in the AS part of the course identifying my audience was fairly simple, as P.A.A.C.T. stands for parents and autistic children together, the target audience is in the name, to find a target audience for this years work was harder I had to look carefully at a number of similar songs to find out what the target audience was.

· Importance of codes and conventions – with my website last year I learnt that in that type of media the conventions should be kept as it is a new one and people aren’t use to it yet, with the three tasks I did this year I learnt that certain cods and conventions can be broken for to increase the affect on the user, for example on the Digi-Pac cover I broke the code and convention of having the singer or band on the cover.