Things i have learnt from this cources (fig 3.c)

In the AS part of the course I built a website for a charity called P.A.A.C.T. during this task I learnt many things that helped me complete the A2 part of the course.

· Colour theory – this is the idea which tells us which colours go well together, for example Red and Green or yellow and purple, I used this to decide which colours I would use to make the final products look professional.

· Photo angles – this is the theory which suggests the connotations of different shot types, for example a low angel shot shows the focus of the shot as being powerful while as an opposite a high angel shot shows the focused as being over powered, I used this to show chose the shots for my film and my Digi-Pac and advert to convey meaning through the shots I used, for example I used shots over the actor to show that he was depressed.

· Composition – this is the theory which suggests ways to lay a shot out or where to put informational text on a image to make it look professional, probably the most used of these on adverts is the rule of thirds where the page is split into thirds, more importantly in to a one third to two third ratio, for example one third of text and two of images. I used many different shot compositions throughout the film, but mainly used the rule of thirds on the advert and on some of the shots on the Digi-Pac, most obviously on the back of the Pac, I used this as I found most of the adverts and Digi-Pac’s I studied used the rule of thirds.

· Identifying the audience – in the AS part of the course identifying my audience was fairly simple, as P.A.A.C.T. stands for parents and autistic children together, the target audience is in the name, to find a target audience for this years work was harder I had to look carefully at a number of similar songs to find out what the target audience was.

· Importance of codes and conventions – with my website last year I learnt that in that type of media the conventions should be kept as it is a new one and people aren’t use to it yet, with the three tasks I did this year I learnt that certain cods and conventions can be broken for to increase the affect on the user, for example on the Digi-Pac cover I broke the code and convention of having the singer or band on the cover.

Feed back, (fig 3.a)

This is a selection of feedback I got on my tasks, this is the feedback information that I used to alter my film, these two were collected over a email and face book.

“Hi Joe,
I was very impressed with the concept of the video - using a 'then and now' technique with the singer and his younger self and I thought the use of B&W and colour to highlight this were effective. The clever use of techniques such as reversing the film when people were coming through the Stonebow heightened the feeling of alienation and disjuncture but were not distracting in any way.
Cutting from the singer to to the actor to illustrate the words of the song was a great idea as it meant no need for subtitles with such as complex story. I thought some parts were a little too literal (the gutter sequence for example).

All in all, I was impressed by the quality of the ideas and of the techniques used.
Alan Watkins-Groves”

“I think your music video featured a good variety of camera angles and shots in it, with good use of special effects used which linked in with the music really well. The clips seemed to show the story really well and looked good when the video kept going back to show the singer. I think the ending also was very good how it was done, showing that the boy in the video was actually something the singer seemed to be singing about himself.
Overall, the video was well edited, very good and professional and told the story of the song quite well.
If there was anything I had to complain about, it's that some of the clips seemed to of been shown too long, e.g. it should of moved on to the next clip a bit sooner. Although apart from that (which is my personal preferences opinion) I think the video was really good and of professional standard.”

I also had these other comments which where seen in my evaluation.

• What have you learned from your audience feedback?
• Firstly I showed all three products to a music lover he liked all three products and said “all three parts fit together and they all fit the theme of the song and its style”
  I then showed it to the singer, he said “All three products fit together, the only problem I have with any of them is that the film is slightly out of sync with the song.” After this I re synced the song and the film.
• Finally I showed it to a focus group, the total feedback from the group was positive with only a few easily correctable faults which I sorted out.
• From the audience feedback I learnt that I had successfully achieved my goal of making the film meet the genre and the advert and CD cover meet the film in the courses of style.

Evaluation (Fig 3)

These are the notes I made to help me with this evaluation:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?
• My three media products have used the forms and conventions of their products as starting points and developed from there. My film used the convention of having a grizzled singer performing the song, which is the conventions of what the genre of music obeys, my film also falls in to the convention of having filters on the film to make them look older e.g. black and white and sepia with a noise effect added on. My film brakes the conventions in two ways firstly instead of having the main character as the singer or having the singer in the back ground whilst the action takes place, our action and singer are completely separate with the only link being that at the end of the film the actor slowly fades in to being the singer. The second way that my film brakes conventions is by some of the effects, typical effects in folk/indie videos are simple fades between shots in my video we have used this effect but in a couple of places I have also used time effects on my video that cause time to go faster and slower, I have also added noise filters over all the shots to make disrupt the image again this is something that is braking the conventions of the music video as I have a stronger noise filter over the singer which makes him harder to see, this bakes the convention of being able to see the singer clearly.
• My CD cover meets the connotations of the genre by not putting the singer on the front or back cover, I how ever put the singer on the inside cover which slightly brakes the convention. There is a convention that the front cover should have very little to do with the video, I kept this convention by the only thing on linking the film and the cover is the fact that I have similar effects on each media. I keep the convention of how my Advert and CD cover keeping the same style as each other.
  
• How effective is the combination of your main product and ancillary texts?
• The Film feeds the other projects, gives them some starting points,
• The other projects have moved away from film
• Similar effects on each project
• All used same starting point the song
• Shot was entail going to be a shot from the film
  
• What have you learned from your audience feedback?
• Firstly I showed all three products to a music lover he liked all three products and said “all three parts fit together and they all fit the theme of the song and its style”
  I then showed it to the singer, he said “All three products fit together, the only problem I have with any of them is that the film is slightly out of sync with the song.” After this I re synced the song and the film.
• Finally I showed it to a focus group, the total feedback from the group was positive with only a few easily correctable faults which I sorted out.
• From the audience feedback I learnt that I had successfully achieved my goal of making the film meet the genre and the advert and CD cover meet the film in the courses of style.
  
• How did you use media technologies in the construction and research, planning and evaluation stages?
• For the research for all the tasks I used the media product of the internet, I used sites like YouTube, daily motion and yahoo music video to find the videos I researched and analysed, I used Google to find the CD covers and the magazines.
• I used an iMac and the program Final cut pro to edit my film, to see how I did this check out Fig 2.d on my blog,
• To make the CD cover and the Magazine advert I used Photoshop on a PC, to see how check out my blog posts, 2.a and 2.b

Film Development (fig 2.d)

Before we filmed we made these notes on how to use a camera:

· Book camera

· Also given a tape – my responsibility – kept to end of editing

· Put tape in camera – press eject button – put tape in right way round in – and close the mechanism with the button - Close the case

· Camera needs to be fully charged – press the green button and flick to camera – remove lens cap with switch

· Re wind tape by setting camera to play and rewind

· Red dot means recording make sure not recoding every thing

· Don’t rewind tape on as it will lose the time code – and will take forever to up load

· Recoding – press record – count down ten seconds – stop counting out loud at 4 and mouth it – after scene wait a couple of seconds to make sure it’s done

· Don’t zoom - move closer

· Rewind at the end

· Return camera by date agreed

We started doing work on the film by actually filming the shots we would need. The first thing we filmed was the musician, we set up the shots using a tripod and we used some extra lights to brighten the shots. We started by filming a long shot of our musician, this was our base shot that we would sync up with the song, we had the musician play the song all the way through for this shot. Next we rearranged the camera for a straight up close up, we then slightly adjusted the lights, then again filmed the entire song through. Next we filmed a side on shot of the musician face, again we adjusted the lights and again we filmed the entire song. The last two shot of the musician where close ups of his hands, one strumming and one playing the cords, for each of these we used the same lighting for each shot, as the musician was growing tied at this time we only shot a short section of the song around a verse as we can reuse the shots.

The next day we filmed the actor and the main body of the video. We started, as said in the schedule, meeting the actor at the drill hall, we arrived a little early to double check we were allowed the Bar we then set up the lights and met our actor, I was playing the other roll in the scene so we set up the establishing shot and filmed it, next we filmed a close up of the actors face, moving the lights to show his face, we then moved the light and shot the close ups of my face. We then moved to our next location which you can see in Fig 2.c, we started by shooting the long shot of our actor on the bench, before then shooting the two shots we would overlay to create the ghostly sequence, we had to do this twice as the first time we filmed I was the only person who set off when all the filming time, next we filmed the close up of the actors eyes before moving to the band stand and filming the actor move his head and a POV pan, these last two shots were not in the initial plans and where shot if we needed any other shots for the video. We didn’t set the lights up for this shot as we were outside and there was nowhere to plug them in.

Next we went to the stone bow and filmed the shots there, these didn’t turn out to well as people kept walking in front of the camera so we relocated to the cathedral and filmed there. These where all setup exactly the same as only the actor moves the camera stays still. Again we didn’t use the lights as we were outside. The next shots were also outside so we didn’t use the lights we, shot most of these shots from the other side of the road for safety, for each shot we set up the camera and then cued the actors. The last shots we filmed where inside so again we set the lights up, and filmed them we had the actor maintain the same position for all of the shots and we moved around him. The last thing we filmed was the final shot of the film with the actor lowering his head towards the camera, this corresponded with the last shot we had of the singer.

Next we started the editing the film these notes on how we made the film:

· Open final cut pro,

· Create a file with full name – save in to students file,

· Quit final cut pro (open from documents from now on)

· Plug camera in then go to file login capture,

· A window opens – press play go to capture now,

· Press the escape key – switch camera off – close the window – footage is in the untitled folder in the film tags – save the project,

· Import music – open the bridge application – go to computer – open music holding device – copy track and paste in to my folder –remove device and close bridge,

· Import the music through – file, input, files – choose the track - now in final cut,

· Take audio directly in right at the bottom about track 7-8 – then lock it so that the track can’t be damaged,

· Sync the lead singer – take the singer sections and paste them in to video one bar –when in sync take the audio off,

· Move the sections of film from the imported film and place them on the time line, make sure these are also synced up to the song if they need to be,

· After all shots are in place add the effects to the film

This is how we did our editing for our film there were a few notable changes from our initial plan:

We changed a few things from the initial plans, the main thing we changed was the sequences were we would have a lot of shots overlapping each other, as we couldn’t make it fit time it needed to and the layering of the film didn’t look to good, so we put each shot after each other and had them fade together. We also added some shots of the actor and musician at the end to keep the pace going and so it wasn’t just one long shot. We showed it to the teacher and he gave us a few simple changes of adding a few new shots to keep the pace going. We also added some more shots of the singer and actors to make the cuts faster and more like a real music video.

Schedule Sheet (Fig 2.c)

This was done by both Me and Caroline:

Actors:

Phil Russell - Singer

Adam - Singers character

Allen Watkins-Groves - The Dead

Joel Watkins-Grove - Oxford Companion/The Dead

Caroline Smalley - The Dead

Camera Equipment and Lighting:

Digital camera

Tripod

Spotlights X2

Camera Men/Women:

Caroline Smalley

Joel Watkins-Groves

Props:

Wooden cross

Pill bottle

Thou Shalt Not board

Halo

Prison board

Apple

Tea/Coffee

Book

Costume:

Adam - formal yet slightly scruffy looking - hoody, t-shirt and jeans, white trainers.

Phil Russell - formal, but slightly depressed. Grey t-shirt and grey jeans.

Joel Watkins-Groves - formal. Blue shirt, black coat, black jeans, black shoes.

Allen Watkins-Groves - formal. Blue jacket, blue jeans, black shoes

Caroline Smalley - formal. Brown coat, black bag, blue jeans, white top/shirt.

Drivers:

Allen Watkins-Groves

Liz Watkins-Groves

Lighting:

Joel Watkins-Groves

Caroline Smalley

Allen Watkins-Groves

Filming times:

Friday 20th November 2009 - 5.00pm - travel to Phil’s house 7.00pm

- 10.10 film in Phil’s office

Saturday 21^st November 2009 - 8.30am - travel to the Drill hall

- 8.45am - set up lighting and props

- 9.00am - 9.25am - film at the Drill Hall

- 9.30am - travel to park

- 9.40-9.55am - film in park

- 10.00am - tea break

- 10.25am - 10.35am - film at the Stonebow using props

- 10.40am - travel to Cathedral

- 11.00am - 11.30am - film at the Cathedral

- 11.35am - 12.00pm - lunch

- 12.05pm - travel to Joel’s

- 12.20pm - 12.30pm - film down empty street

- 12.40pm - 1.00pm - film in Joel’s house

Editors:

Joel Watkins-Groves

Caroline Smalley

Editing Times:

Monday 23^rd November 2009 - 11.50am - 1.00pm - transfer from camera to computer

Monday 30^th November 2009 - 11.50am - 1.00pm - Sync film and audio tracks

Monday 07^th December 2009 - 11.50am - 1.00pm - first scene/verse edit

Monday 14^th December 2009 - 11.50am - 1.00pm - first scene/verse edit

Monday 21^st December 2009 - 11.50am - 1.00pm - second scene/verse edit

Monday 28^th December 2009 - 11.50am - 1.00pm - third scene/verse edit

Monday 04^th January 2010 - 11.50am - 1.00pm - fourth scene/verse edit

Monday 11^th January 2010 - 11.50am - 1.00pm - check and final edit

Monday 18^th January 2010 - 11.50am - 1.00pm - add black and white filter

Monday 25^th January 2010 - 11.50am - 1.00pm - add sepia filter

Monday 01^st February 2010 - 11.50am - 1.00pm - add other effects

Monday 01^st February 2010 - 11.50am - 1.00pm - check and change any scenes/verses

Thursday 04^th February 2020 - 11.50am - 1.00pm - check and change any scenes/verses

Monday 08^th February 2010 - 11.50am - 1.00pm - check and change any scenes/verses

Monday 15^th February 2010 - 11.50am - 1.00pm - check and change any scenes/verses

Storyboard Artists:

Caroline Smalley

Joel Watkins Groves

Magazine Advert Development (Fig 2.b)

After I built my Digi-Pac cover I started work on my magazine advert. Again I used photoshop to make my advert. I took the photos from the same photo shoot that I used to make my CD cover, so I had the same problems as I have listed in my CD Development (Fig 2.a) this problem being not having an actor and having to find a new one on short notice.

To start this project I opened a Photoshop document the size of a A4 page, I then opened the photo and selected the section I wanted from the photo, I imported this into my first document and resized it to be slightly larger than the canvas so that the image obeyed a rule of three with the figure being in the bottom third. Once I had the photo in place I began darkening the image using the brightness tool, I lowered the lighting levels and upped the contrast so even though the image was darker all the shapes would stand out, as the image had been brighter than the one I used on the CD cover I didn’t need to alter the colour of the actors skin.

With the image how I wanted it I opened the CD document and took the words “Phil Russell” and “Oxford companion” put them on to the Advert, I did this so that the words would have the same formation as on the CD cover, I resized the words and positioned them away from the edge in a way that looked visually pleasing. I then wrote the final pieces of text I needed, this text is a selling point for the CD, it gives information to show how the CD is special and different, after I had put all the text on to the Document I added a drop shadow to it to make it stand out from the advert.

Next I imported the CD front cover on to the Advert, I resized it to be smaller and positioned it, I did this so that a potential buyer of the CD would know what it looked like, beneath the image I wrote the words “available from” and again I added a drop shadow to it, beneath these words I put the HMV and the Amazon logos so that potential buyers would nowhere to get it from, this was something that I picked up from my research in to adverts. Finally I added the live stock records as they are the company that produced the CD they would be on the advert for legal reasons again this is something I noticed from my research.

Here is the final product:

Digi-Pac Cover (Fig 2.a)

I created my digi-pac on Photoshop, I took my photos myself using an actor, I wanted to take photos of the actor from my music video but he wasn’t available so I requested the help of another actor. I took the photos of him around the drill hall, the hardest shot to take was the one I used for the front cover, this is because the shots were taken on the road and I had to take them quickly. Apart from this there were no problems in the photo shoot. After taking the photos I uploaded them into Photoshop. I based the shots on the ones I was going to use from the film, however I couldn’t use shots from the film as turning them into images made them too low quality to work with.

I opened up the template, which separated each section of the cover, and started with the front cover. I took the photo and cropped it to show what I wanted it too I then resized the image to fill the section group. I then darkened the image so that it would look more like a folk CD cover, I then brought out his hands using the skin highlighter tool, I also lightened his hair slightly to bring it out. I removed the colour from a man in the backgrounds hoody using the colour correction tool, it was bright blue and stood out too much from the back ground. Next I created the back cover, again I started by darkening the image, this time I think it worked really well as it brought the grass out. next I used the skin corrector to bring out the skin, I had a slight problem in the fact that the face and hands wouldn’t go to the same level of colour, one would look bleached out or far too red whenever I tried to use the tool, so I separated the face and hands before correcting the colour. I finished off this picture by brining the hair out slightly, by selecting it then bighting the area.

Next I moved on to the inside images, I started by making the image that will appear behind the CD, I took a image taken on location when filming the musician of his arm playing the guitar. Once again I cropped and resized this image to make it fit the needed area. I then duplicated the image and made the top layer black and white, leaving the one beneath in colour, I then removed the guitar from the top image so that the colour version showed through; I then touched up any areas I had gone in to around the guitar making them black and white again. I then had to rotate the image so that it was the right way round so when folded it was the right way up. Next I found another photo I had taken of the musician at a earlier date, he was standing on a plain back ground, I cropped the image to be very close around the singer to remove a picture frame that was in the photo. I used the colour selection tool to take the background colour, and make a square the size and shape of the area I was placing the image. I flipped the image of the singer and positioned it before reducing the opacity on the photo to make him appear ghostly on the image.

With all the images created I moved on to editing the text. I decided that the main text would be in font style Garamond, I chose this font because it is the font that has been on many of the oxford companion book covers, to this extent I also used the layer out the title “oxford companion” out in the same way as it is on the oxford companion of music for the front cover and spine. On the back cover I have two titles one for the song and one for the video these being the two things that where appearing in the CD. The one bit of text I had a problem with where the lyrics, the entail way I placed them went over the photo of the singer in the inside cover, I easily repositioned the lyrics and the two lines that where going over his face had a brake in the middle so I was able to cut these lines in half. I used the font Pristina for the artists name on the front cover and spine.

After I had done all this I had to create my company logo and the copywriter text. I started by using the shape tool to make a banner then I made a white circle with the shape tool and added some black splotches to make it look like cow hide, finally I added the name of the company, Livestock records, I then used the skew tool to alter the shape of the text and the banner to make them fit together. I used Arial to create the official text as this is the font used to for the official text on other CD covers.

Here is the finished product:

Digi-pac Advert planing (Fig 1.H)

Rolling Stone Magazine Ad of a Elvis record.

Mise on scene

The advert contains information on certain songs on the album, highlighting the Smash hit, the never before released and the classics, at the bottom we see the CD covers for the two CD in the range and the same image from the new CD is at the top of the advert beneath a tagline.

Use of conventions of lay out

They follow a very straight forward convention of layout this being the rule of thirds, the large image take up one third of the page and the information and smaller images take up two thirds.

Variety of the font and text size

There are two fonts used one is a strait forward font used for the information text, this is usual for most adverts as is the fancy font used for the title, this font has been used as it gives the impression that Elvis’ name is up in lights, this font has obviously been chosen to have links to the name.

Framing of shots including or excluding elements

The shot of Elvis’ face is a close up that has been cropped to show two thirds of his face, this is so it is still recognisable as Elvis.

Lighting

The lighting on Elvis’ face is from the right, this is strange as this is the side that has been cropped. The is also a hint of back lighting as part of his hair on the left hand side is whited out suggesting backlighting.

Audience effect

The audience will see his face and maybe just at first glance at the font it’s self will allow the reader to recognise that this is for Elvis, the text is effective as the different colours daw the readers attention to the important parts.

Mise on scene

This advert is for a Queen absolute greatest collection. It informs the reader about the items included with them and gives some information about what they are. At the bottom of the page it gives the websites that give more information and where you can buy it.

Use of conventions of lay out

There is a rule of three present on this page it is split up though the middle information takes up two thirds whilst the word “queen” and Absolute greatest each take up a sixth of the page, this way of laying it out makes the page very interesting to look at.

Variety of the font and text size

They use one basic serif font for the entire page, the title and the subheadings are in red to make them stand out whilst the information and absolute greatest are in white. The red text has been used to show the important bits that someone quickly scanning the advert would read, they also draw the attention of people just flicking through.

Framing of shots including or excluding elements

The shots have been cropped down to only show the products, they have then been put on to a gray gradient background. On the book and Record cover there is long shot of the band.

Lighting

The lighting on this advert is coming from the left hand of the advert on the gradient. This is the same on the smaller images of the book and Record cover; they both have the same gradient.

Audience effect

The audience this aiming at is collectors of music memorabilia more than the band as the images of the band are rather small and on the products being advertised.

Mise on scene

The advert is meant to look like a worn and battered speaker, which has connotations to the bands age and time they have been playing, the top of the advert has the control panels for the speaker, in the middle is the amplifier part of the speaker, this has all the relevant information on about the Digi-Pac as well as a place of purchase, at the bottom of the page there is some small print giving more information on what the product is and the record company.

Use of conventions of lay out

There is a rule of three being used the information takes up two thirds and the top third has the control panel in. this helps focus the readers eye on to the text.

Variety of the font and text size

Again the band has a definitive text used for it, this is the text that the band’s name is always written in, it also looks like the maker of the speaker, the word band tracks is written in a faded text to go with the idea of the speaker being old and worn out. Again the information has gone for an easy to read font so that the information can be easily given to the reader.

Audience effect

The audience will recognise this as a ACDC Digi-Pac and they will appreciate that the album is there back catalogue of tracks from the fact that the “speaker” is worn out and old.

Before I start talking about my plans I would like to say that I have completed my CD cover before I finished my planning for my adverts.

This is my first design it is meant to go with one of my CD cover designs, the design had a man dressed in a trench coat with a large hat pulled over his eyes and a scarf wrapped around his face, he also has a guitar cases hanging over one of his shoulder, the text would be in the top left corner. I discarded this idea as I didn’t take the corresponding idea as my final idea for my CD cover.

This was the design that I had to go with the CD cover, the image is form the music video one of the shots, I would have Photoshoped the CD cover in to the box being held by the character. I didn’t go with this design as I had already taken the photos at this time so I didn’t take this idea any further. The text is on the bottom left.

This is the design I went with for my final project, I planed this after I had taken the photos from my CD cover. This image is of an actor walking in to a church door, the church is run down and has weeds growing around it. The text will be in the lower right hand corner I will use the same effects as on the CD cover of darkening the image to make it look moodier.

CD Planing (Fig 1.G)

This is my mind map for my CD/digipac cover. I looked at already existing Folk/indie CD covers, I analysed these covers (below) before creating the above mind map.

Mise on scene

The image is of a chicken which has been made of old metals welded together, it is a low angle shot showing a row of house in the back ground. The chicken refers in two parts to a folk ideal, firstly is the idea that the singers work or worked on farms or came from a rural area of the world, secondly the idea of art made from welding metal together is something done by many fans of folk music.

Use of conventions of lay out

In this cover it is obviously that they have used the rule of thirds with the chicken taking up two thirds and the text one.

Variety of the font and text size

The Font on this cover fits into the design by having a western feel to it, this style of text would have appeared in old cowboy movies. There are three fonts used the main font and two smaller ones that again fit the overall style of the cover but they are not the same, these two bit are also smaller to make the main body of the text stand out.

Framing of shots including or excluding elements

They have framed the shot well as it shows all of the chicken and at first glance makes it look like the chicken is towering above small houses, which on second look reveals this to be a low angle shot of the chicken with houses in the background.

Use of variety of shots distances

On the cover there is only one shot. The back may have more but I can’t find any record of it.

Lighting

They have used natural lighting to help make the shot appear more natural and realistic.

Audience effect

As I previously stated the chicken will appeal to fans of the music but the row of houses is a lot more of a overall appeal to people as they appear to be a normal row of houses.

Use of ICT

There doesn’t appear to be much use of ICT as it appears to have been one shot set up the text was obviously put in afterwards on a computer.

Mise En Scene

The front cover shows a picture of the singer, this is because he is a well known person, the back cover shows a abstract picture featuring a face in a shape that could be a house. The back has Japanese text on it that is because I could only find a reference image of the Japanese back cover.

Image manipulation

The image has had a filter put over it to make the image appear to have been painted, it also slightly obstructs the singer’s face as if he has been pixelated out and the filter appears very natural and makes the cover look like a portrait of Dylan.

Use of conventions of lay out

On both the front and the back there is a rule of thirds, on the front the image takes up two thirds whilst the text one, on the back the text appears to take up two thirds with the image and the space around taking up one third. This allows you to know which bit is important on which

Verities of font, text size, language and register

The text on the front is larger than the text on the back but they both use the same font, even the bits in Japanese is in the same font. This is obviously used to make the text easy to read especially as the language used is very clear proper English.

Framing of shots

The one photo is clearly shows a profile shot of Dylan, this shot is a close up and it has obviously been set up with the rule of thirds, Dylan takes up two thirds and empty space takes up one.

Lighting

The lighting in the picture is coming from the bottom left and shining up on Dylan, leaving his back in shadows to help show his face.

Audience effect

The effect on the audience would be a positive one as even though slightly distorted the picture of Dylan is still recognisable and would appeal to his fans, the otherwise plainness of the cover makes the CD look quite amateur and might discourage potential buyers.

Mise en scene

On the front cover there is a picture of five hands toughing each other, the whole image has a sepia tone and two of the hands are wearing bracelets, these look like there representing different races and cultures from the types of bracelets. On the back there is a picture of the side of a house which has been used as a back ground, there are also lots of photos of the band giving the idea that they are famous enough that they don’t have to have their photos on the front cover.

Image manipulation

The image on the front has had a sepia tone placed over it the back has had a darker sepia tone put over it and the photos of the band have also had sepia recolor, this gives the cover the feeling of being old.

Verities of font, text size, language and register

They use three fonts. The first is on the name Bon Jovi use this font on the cover of many of their articles so this keeps to their house style and makes the audience recognise them. The title of the band is in a hind written font to make it stand out on the cover. On the back they use a default font for CD’s this is the font that normally appears on the back of most CDs and is used for the song titles. All of the songs titles are in Proper English no slang terms are used.

Framing of shots

The photos on the back clearly show the band and are ether long or mid group shots of the band.

Audience effect

The fact the band isn’t on the front cover means that the band is well known enough that people can recognise them just from their names.

From this research I found out the usual things that appear on the covers and then created my mind map (above). After my mind map I did these initial sketches.

This was my first design I decided that I wouldn’t use this one as it doesn’t really relate to any thing in the song or video.

These where my second and third designs, I decided not to use either of them. The third design shows a oxford companion, which would be the title of the song. I decided not to use either of these

This was my fourth design it uses shots from the music video I have created, this is the design that I chose, neither of these images are of the singer they are all of the actor they used, I used this one as it ties into the video.

Story Board (Fig 1.f)

These are my Story boards for the video. Caroline and Isplit the work on these evenly.

Movie Planing (Fig 1.e)

This work is the same for my group partner Caroline Smalley as we worked together on these tasks.

Chosen Music Genre: Indie/Folk

The music video which we decided to do is Indie/Folk music. We searched for unsigned bands and artists on the internet, but did not find any songs which really matched the Indie/Folk category.In the end I contacted my uncle Phil Russell, a singer/songwriter who is not a signed musician.

Email

Dear Mr. Russell,We are A level Media students creating a music video for our course work. We would like to use your song "oxford companion" for this work.
Yours sincerely
J. Watkins-Groves
C. Smalley

This is what he replied to our enquiry about using his song:

Dear Mr. Russell,We are A level Media students creating a music video for our course work. We would like to use your song "oxford companion" for this work.Yours sincerelyJ. Watkins-GrovesC. SmalleyHe replied with this email:Dear Mr Watkins-Grove and Ms Smalley, Thanks you for you interest in my song "Oxford Companion". Yes, do please feel free to use this song for your project and let me know if you require any further help. I look forward to seeing the results.
Regards,
Phil RussellCEO,
Hoot
http://www.hootmusic.co.uk/

Ideas For The Final Music Video - Mindmap


The video will be a narrative style with bits of a performance style. The instrumental and chorus pieces will be performance style whilst the verses will have a narrative structure to them. Performances parts will show the singer playing a guitar whilst sinning the song, this as I have previously stated would be mainly used for the courses and instrumental parts. The verses will have a story of a guy on a quest to resolve a matter of the hart we will see him acting out the events of the verses, including reading the Quran and talking to the various people in the song.

Target Audience

The target audience for the music video is around the age of 16 to 45, this being because of the theme and genre of the music. The genre being Indie/Folk and people of around the age of 16 may want to listen to this type of music and also the older listeners may not want to listen to the hip hop, hard-core, head-banging music of today’s charts, but something a little slower and something with less beat.

Lyrics

Oxford companion
I got to talking to my Oxford companion
He was wiser than me, because he told me so
So I asked his opinion on a matter of the heart
But he didn’t seem to know where I was coming from
There you go. What do you know?
Maybe something more mystical would get me out of this fix
Maybe a verse of the Koran, something less familiar
You know the teachings of Lao Tze I’m sure have got a lot to say
But the wisdom of the dead passes me by
I’m not a murderer, I’m not an angel
I’m not a prophet or a priest
I’m only acting like a common human fool does
What else would you want from me?
My best friend told me that people don’t get smarter
Without they take a trip down in the gutter
So I’m down there on my knees and the bastard ups and leaves
Says he likes me better the way I was before
And I’m talking to my doctor and I’m spilling with my shrink
And I’m sucking up my girlfriends and my bleeding wife
And they offer me prescriptions, good advice and things to eat
But when it all goes quiet, you’re on your own in there

Heres what images we initially planed to go with the Lyrics:

· I got to talking to my Oxford companion

o People talking in a pub¹.

· He was wiser than me, because he told me so

o Shot of the companion – holding a diploma?

· So I asked his opinion on a matter of the heart

o Shot of the Jim. Over OC’s shoulder

o OC shot over Jim’s shoulder

· But he didn’t seem to know where I was coming from

o Oxford companion looking confused

· There you go. What do you know?

o Singer singing²

· Maybe something more mystical would get me out of this fix

o Extreme close up of eyes³

· Maybe a verse of the Koran, something less familiar

o Long short of him on a bench reading in a park piles of books around him

· You know the teachings of Lao Tze I’m sure have got a lot to say

o Close up of book with Chinese characters on the front

· But the wisdom of the dead passes me by

o Long shot again with superimposed people walking in front of him.

· I’m not a murderer, I’m not an angel

· I’m not a prophet or a priest

· I’m only acting like a common human fool does

· What else would you want from me?

o Long shot with Jim walking past a door⁴ in different costumes to express the different types of characters that are sung about

· My best friend told me that people don’t get smarter

o Walking down a street past the collage

· Without they take a trip down in the gutter

o High angle shot of the two with the gutter in the background

· So I’m down there on my knees and the bastard ups and leaves

o Low angle of Jim sitting on the curb with other one leaving

· Says he likes me better the way I was before

o Travailing shot of friend as he walks away.

· And I’m talking to my doctor and I’m spilling with my shrink

o Scene in a doctor’s room laying on bed

· And I’m sucking up my girlfriends and my bleeding wife

o Shot in living room on a sofa

· And they offer me prescriptions, good advice and things to eat

o Close up of doctors hand handing over a pill bottle quick cut to a plate of food

· But when it all goes quiet, you’re on your own in there

o Main character sitting there all alone fade to the singer in the same position

What is the music video about?

The music video is about a man who is depressed. His friend (Oxford Companion) does not understand him and so leaves. An Oxford Companion is a book, however, in the music video we refer to the companion as a person. The only help he is getting is drugs and food offered, which he refuses.